Wholesale
This is not traditional distribution.
Wine Method represents premium wineries directly to restaurants, bars and independent retailers.
We develop the market, introduce the wines, build trade relationships, secure listings and generate wholesale orders.
Wine Method manages ordering, invoicing and payment collection. The winery retains its stock and dispatches directly.
Wine Method charges 17.5% of wholesale sales generated through its representation model.
Wine Method 17.5% compared with traditional distributor margins of 35–40%
Traditional distribution
35–40%
Wine Method
17.5%
More wholesale margin stays with the winery.
Traditional distributor margins commonly sit around 35–40%. Wine Method charges 17.5% and takes on the sales, ordering, invoicing, payment collection and account administration. The winery retains stock and fulfilment — and keeps materially more of the wholesale value.
Three steps. Clear roles.
- 01
We represent
Wine Method introduces and represents the winery in agreed wholesale markets.
- 02
We sell
We engage restaurants, bars and independent retailers, present the wines, secure listings and develop repeat business.
- 03
You fulfil
Wine Method invoices the buyer and collects payment. The winery holds the stock and dispatches the order directly.
We provide the sales function.
You retain control of the product and customer relationship.
One sales relationship. Direct winery fulfilment.
Wine Method manages the commercial relationship with the trade buyer. Orders are placed through Wine Method and invoiced centrally, creating a simpler buying experience for restaurants, bars and independent retailers.
Once an order is confirmed, the winery receives the order details and dispatches the wine directly to the customer — with full visibility of who is buying, what is ordered and how accounts reorder.
Wine Method
- Sales representation
- Trade account development
- Buyer relationships
- Orders
- Invoicing
- Payment collection
- Account administration
Winery
- Stock
- Picking & packing
- Dispatch
- Freight
- Product availability
One commercial relationship for the buyer.
Direct fulfilment from the producer.
A leaner route to market.
Traditional wine distribution performs an important role, but its infrastructure carries a significant cost.
Warehousing, inventory, field sales teams, transport and administration all contribute to the margin required by a traditional distributor.
Wine Method removes much of that infrastructure. By separating sales representation from warehousing and fulfilment, the winery can retain significantly more of the wholesale value of each order.
Designed for gaps in representation.
Wine Method is particularly suited to wineries that:
- Have strong wines but limited representation in particular markets
- Want to develop restaurants and independent retailers in new states or regions
- Already have fulfilment capability at the winery
- Want greater control over wholesale customer relationships
- Want to test new markets without appointing another traditional distributor
- Want to retain more margin from wholesale sales
Built by someone who has run distribution.
Luke Langton previously built and operated his own wine distribution business, representing more than 20 wine brands and growing it to over $1 million in annual revenue.
That experience informs Wine Method’s wholesale model — retaining the parts of distribution that create value while removing much of the cost base that makes smaller markets difficult to service profitably.
Have a market where your wines are underrepresented?
If there is a state, city or trade channel where your winery could be doing more business, let’s talk.